Loyalty
Transformed

Transform your loyalty digital technology stack. The Bella platform offers a powerful, integrated, intuitive-to-use toolset across mobile, kiosk, web, and signage - delivering a beautiful, brand-elevating guest experience.

Already have an app?
One suite. Many touchpoints.

Reach Your Guests Where They Are

Bella delivers property-branded loyalty experiences across mobile, on-property kiosks, and the web—each powered by the same intuitive platform.

Connect each step in the guest journey.
  1. Bella mobile loyalty application
    01
    On the Go

    Mobile app

    A property-branded iOS and Android experience for loyalty, offers, resort discovery, bookings, and personalized engagement.

    Discuss apps
  2. Bella promotions experience displayed on a landscape loyalty kiosk
    02
    On Property

    Loyalty kiosk

    On-property self-service kiosks that bring loyalty, promotions, and account access to the guest’s visit.

    Discuss kiosks
  3. Member portalYour loyalty,
    in one place.
    03
    At Home

    Member portal

    Browser-based member access that extends the property’s loyalty features to your website.

    Discuss member portals

Available bundled or individually.

Across the guest journey

Everything guests need from a modern loyalty experience.

Give guests direct access to the information, rewards, and property experiences that keep them engaged—wherever they choose to connect.

  1. Loyalty & engagement

    Account & loyalty info

    Give guests direct access to points, tier status, benefits, and account details.

  2. Loyalty & engagement

    Personalized offers

    Surface relevant offers and rewards in a property-branded experience.

  3. Loyalty & engagement

    Promotions

    Connect guests to drawings, games, activations, and promotional opportunities.

  4. Loyalty & engagement

    Events

    Highlight entertainment, gaming, dining, and property events in one place.

  5. Loyalty & engagement

    Guest communications

    Deliver timely, targeted communications throughout the guest journey.

  6. Resort journey

    Property discovery

    Help guests explore restaurants, amenities, entertainment, and resort information.

  7. Resort journey

    Virtual Concierge

    Answer guest questions conversationally and guide them toward relevant actions.

  8. Resort journey

    Dining & amenities

    Make it simple to discover and act on dining, spa, hotel, and amenity options.

  9. Resort journey

    Integrated booking paths

    Connect guests to supported hotel, dining, entertainment, and activity reservations.

  10. Gaming & transactions

    Table games integration

    Support connected table-games experiences including mobile rating where available.

  11. Gaming & transactions

    Gaming Wallets & Funding

    Enable supported funding and transaction experiences within the digital journey.

  12. Gaming & transactions

    Social casino

    Connect loyalty and digital engagement with integrated social-casino experiences.

  13. Platform & service

    Property branding

    Carry each property’s visual identity and voice consistently across every touchpoint.

  14. Platform & service

    Centralized management

    Configure content and guest experiences from Bella’s intuitive Management Portal.

  15. Platform & service

    Multilingual & secure access

    Support accessible guest experiences with multilingual content and secure authentication.

  16. Platform & service

    Integrations

    Connect Bella with the systems and technology partners already serving the property.

  17. Platform & service

    Analytics & reporting

    Understand performance and engagement through centralized operational reporting.

Integrations across the casino-resort ecosystem.

The value of connection

One platform behind every experience.

The Bella Management Portal provides one intuitive source for content, configuration, reporting, and the operator experience across every deployed Bella touchpoint.

Explore the Management Portal
Operator experienceManagement
Portal
configure · manage · analyze
Mobile app
Loyalty kiosk
Member portal
Media displays
Virtual concierge
Already have a mobile app?

Add Bella capabilities to your existing app.

Developing and deploying a mobile solution is a significant investment - enhance what you've already built with new superpowers from Bella.

Bella SDK

Choose the superpowers to launch next.

Extend an existing app with modular Bella experiences and integrations built for the casino-resort guest journey.

Discuss the SDK
Personalized Guest Support 24/7

A property-aware guide in every guest’s pocket.

Add conversational resort assistance to an existing app—helping guests discover property information, offers, events, amenities, and relevant next steps.

  • Property-aware answers
  • Offers and events
  • Multilingual support
Discuss this capability
Bella Virtual Concierge answering a guest question about upcoming property events
Discuss the SDK
Beyond the guest’s device

Bella Media brings content to screens across the property.

Manage straightforward on-property media display and scheduled playback from a centralized experience—extending Bella’s content ecosystem to televisions and supported displays.

Discuss Bella Media
Build the right Bella experience

Tell us what your property needs.

Select any touchpoints or SDK offering that interests you. We’ll shape the conversation around your property, existing technology, and guest journey.

What would you like to explore? Select all that apply
Loyalty Application Suite
SDK Offerings
More

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